Problem:
Racial discrimination in this current generation often happens when 1 or 2 races collides and they don’t understand each other, as such they use racial slurs/stereotypes to counter attack each other, and bringing out things that shouldn’t be said about their race.
Though Singapore has a reputation for racial harmony, racial discrimination remains a possibility. Whether it is deliberate or casual, it cannot be tolerated for a country that prides itself on racial harmony.
Solution:
With the help of my mediums
Zines, Stickers, Podcast, T-Shirts & Digital Posters,
it will crafted to relate and engage with my target audience. I felt that this is the best approach to relate and draw attention to them.
Term 2
A series of Zine on casual racist remarks/slurs that happened in Singapore.
Would you feel hurtful the same way as the victims?
Distribution of the Zines
Term 1
Digital Posters
A Podcast to reach out to my audience and listens to the current issue which is racism. Listening it just like how any other podcast would do but in my
own context.
T-Shirts
To wear it with pride and raise awareness in a different medium.
Guerrilla marketing
Places where I can promote and raise awareness at the public to know that racism is still happening and what's the point of regardless of race, language or religion if we don't apply to it.
